Engaging your audience with podcasts

Your challenge is reaching audiences who are often short on time. Just like you, they want information to be relevant, engaging, and convenient. Today, we expect communication to fit our lifestyles and schedules.

Technology and choice have put customers, clients, and employees in a position where they can demand how and when they get information.

By adding podcasting to your communications mix, you’re giving your audience a choice… and increasing the chances your message will be heard.

And of course, being paperless, digital is the greenest of communications channels.

What can be put in a podcast?

Almost any type of information can be put in a podcast.

It might be as simple as modifying your newsletter to be read out loud. That way it can be listened to by someone on the move who might not have the time or inclination to read the screen or hardcopy version.

Many companies use podcasts to share interviews with senior management – hearing them talk in their own words is personal and engaging.

Podcasts are flexible. A corporate podcast can be as focused as a 1-minute training tip; or as sophisticated as an hour-long program with a host and various segments.

Greater return on investment

Podcasting can maximise an investment in seminars, conferences and training sessions. By distributing them as podcasts, you extend their lifespan and reach a wider audience.

Podcasting shares with other online media the ability to scale easily and cheaply. The marginal cost of delivering another audio file is tiny.

The future is here

Podcasting is an innovative approach but one that is rapidly becoming established as a mainstream communication tool. The spread of podcasting mirrors that of websites historically:

Companies recognise the opportunities + customers realise the benefits = podcasts become essential

And podcasting is fun! Podcasts are fun to make and the good ones are great to listen to. We love what we do and you’ll enjoy it, too.

To find out more about how we can help you engage your customers with a great podcast, Call us on (02) 9409 7627.