Podcasting FAQ

What is a podcast?
A podcast is an audio or video file delivered over the internet. That file can be played on a computer, many models of mobile phone, and on portable players like (but not limited to) iPods.

Why would I want to podcast?
The more ways you can fit your message into your audience’s lifestyles, the more chance you have of being heard. Podcasts are convenient and engaging, which is why they’re so popular.

Podcasts are portable. People can listen in their cars, while they’re commuting, as they work-out at the gym: places other media can’t reach.

What sort of content can be podcast?
If it can be recorded, it can be podcast. Anything in a radio show or on a TV program could be podcast. It could be a 1-minute weekly training tip – or an hour-long show with a host, studio-discussion and various segments.

We can work with you to develop the content – it’s our area of expertise. 

Is it easy for my audience to receive a podcast?
Yes. Receiving a podcast is as simple as receiving any file over the internet. Once downloaded, podcasts will play on the software that comes free with every computer.

Podcasts can also be put onto portable MP3 players – the iPod is just one brand and many mobile phones now function as players.

Additionally, podcast technology empowers your audience to opt-in to receive episodes automatically. And they don’t have to give any personal details, avoiding any reluctance caused by fear of spam.

This means you gain a willing following of people who are looking forward to receiving your messages.

How do I know my audience is ready for podcasts?
If your customers enjoy getting information by TV or radio, they are ready for podcasts. TV and radio have always been hugely popular ways to communicate because they make messages, people and companies accessible and personable.

With podcasting you can now reach your audience through the audio and video they enjoy – without having to buy a TV or radio station.

What might I put in my podcast?
First and foremost we are content creation experts. We will help you develop podcasts that attract the audience you’re aiming at. You can look at our examples page for an idea of the range of podcasts out there but, really, we’re limited only by our imagination.

I’m not very technical. Will I feel out of my depth making a podcast?
Not with us. We’re communicators who love podcasting – there’s nothing we like talking about more. It’s a wonderful medium and we aim to share our enjoyment.

We will work with you every step of the way from concept creation to delivery of the podcast file.

In the end, podcasts are really about content and engaging your audience. We help you develop the killer content and take care of the technology as well.

With ZEST Digital, creating your podcast couldn’t be easier.

Call us on (02) 9409 7627 with any other questions and find out how you can get started.